To bring, to Medellin, international human talent in order to enhance tourism measurement in Antioquia framed in INRoute, which helps the World Tourism Organization (UNWTO) in subjects such as the contribution of regional tourism to the economy of the country.

The more accurate the figures of any economic sector, the bigger the chances are of getting international investment in that sector. Due to the last sentence, this program is aimed at encouraging industries, authorities and academics to precisely measure tourism in their territories. At the same time, teaching how tourism can be measured on a smaller scale is also one of the goals of this conference. Not only can tourism be measured in a national quantity but also on a departmental scale. Therefore, tools and techniques to make decisions are to be shown in the present program.