Get citations is becoming increasingly important to the academic career of a researcher or professor, so worrying about them is logical, though in academia and in the publishing industry is considered a selling activity and self-promotion.

But now SEO has come to help us, a marketing methodology that improves network positioning on search engines like Google, and that applied to your papers you’d achieve that they were found more easily, and thus most frequently cited.

Anyway, if you get published in indexed journals, is that you're doing almost everything right with your article, when writing and rounding it. You just have to review the SEO recommendations to display your articles in search engines in a more relevant way. But it doesn’t do miracles, as you can imagine.

Blog: Academic SEO for your research papers